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Digital Marketing

A small business owner in the online world can seem intimidating. In order to stay ahead of the competition, digital marketing is the answer. When describing and developing strategy, businesses must ensure that their clients and potential clients understand that strategy follows a structure, it follows people, and it follows an idea. Likewise, businesses must make sure that clients get the profit and ROI are considered outcomes, not the strategy itself. Business owners can implement the following...

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. Lead generation is a crucial part of any business’s success. Those leads turn into customers, clients,...