Google recently on April 25, 2017, have announced a new set of changes to its search engine that aimed to reduce the number of fake news results that show up on its website.
Your brand is much more than your logo. Your brand is what consumers think of you and, ultimately, what they believe about your brand determines whether they choose to be a customer or not. Brand Building is a long-term, strategic approach for improving your
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users?